Where I'm Investing


2 mins


I had an exchange on twitter yesterday about investment bias with my friend Eric Norlin.

Eric started and runs the Glue conference series and has also been a seed investor for the past nine years. It seems like only yesterday that he told me on one of our calls that he was starting a fund… time flies.

Anyway - he stated that he’s constantly examining his own bias with regard to new investment opportunities. He obsesses over it, in fact, and wonders how many other VC-types do as well. My response was quick but stuck with me & I want to explore it more.

I said:

looking more broadly at time + energy as investable assets, i'm doing this almost daily now [it's] super challenging to break out of old mindset that said 'have to [x], no choice' there's always a choice

That sums up my worldview right now.

You’re under no obligation to continue doing the things that aren’t working for you. The things that bring you no pleasure. The stuff that’s tedious, intellectually vacant or incurious.

Now, you may have financial obligations that need to be met, but how you do that probably has a lot more latitude than you realize.

Last summer, just before my birthday, I quit my full-time gig. There was a primary reason that I’ve discussed thoroughly in my book - the emergence of an asshole who was violating my No Assholes rule on a daily basis - but there was another underlying reason that I’ve alluded to, but haven’t fully discussed.

There’s always a choice.

That’s it. You always have a choice. How you spend your time, with whom and for what purpose.

Breaking free of the constraints that you’ve placed on yourself is liberating in hundreds of small ways. Perhaps the most valuable outcome is the realization that you have choices.

- jbminn