Is voice a platform, vertical or simply an enabler for whatever is being provided or produced? Yes. It’s all of these. When I began work on Tincup Voice, I had no illusions about creating a general purpose voice-enabled platform like Siri or Alexa. It wasn’t intended as an input or interface for an on-demand task or query system. Not only was I specifically not interested in solving that problem - I was instead narrowly focused on creating an easy to use mobile transcription that generated editable posts - I knew that I’d need a huge amount of capital to realistically compete with existing voice platforms operated by two of the largest (read: deep-pocketed) companies on the planet.